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Fashion Photography

Fashion Photography is the area of photography that concentrates on taking pictures of clothing or accessories (on models or alone) to be published in fashion magazines, advertisements or circulated among designers. Baron Adolphe de Meyer is credited as the first fashion photographer. In 1913, Meyer took the first fashion photographs for Vogue. Modern fashion photography can be done with a commercial or aesthetic twist. Fashion shots tend to be taken in exotic locales with dramatic lighting. Some of the more noted fashion photographers include Phillipe Halsman, Helmut Newton and Herb Ritts. Vogue, Bizarre and Life magazines have all been noted sources of fashion photography. Fashion photography tends to be a credible watermark of beauty ideals of a given era, as well as an indicator of the political and social climate. For example, with the enduring Iraq War, fashion trends (and, consequently, fashion photography) display a remarkable increase in fatigue-print clothing.

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